top of page
BRANDING + DESIGN
ILLUSTRATION
CREATIVE DIRECTION
BRANDING + DESIGN
Frasier Sterling
Design, Marketing, & E-Commerce
Curated brand aesthetics through market research and trend analysis. Finalized themed sketchbooks and created content across all channels. Bridged partnerships with stockists and managed inventory across e-commerce channels.
Closed the summer designing and launching my own limited-edition jewelry line, hand-made from recycled inventory. Sold out on launch day.
Brand Identity and Visual System
Heiwa Japanese Tea House
平和 - PEACE & HARMONY
Full brand identity for a Japanese tea house concept, built to bring cultural authenticity to a Midwest café scene.
Logo and Mascot Redesign
A Pig in a Fur Coat
Logo and mascot redesign for a Madison farm-to-table staple, sharpened without losing its roots.
ORIGINAL BRANDING
REDESIGN
CREATIVE DIRECTION
Soul Over Signal – Stüssy Campaign
Vogue College of Fashion (London)
A whimsical rebellion against conformity that merges my creative identity with Stüssy's street culture. The capsule collection celebrates human connection over digital noise.
Block parties. Jump ropes. Childlike wonder as means of protest.
What started as a brand collaboration brief became a published editorial. The concept caught the attention of Vogue College of Fashion and grew into a larger argument: that fashion's future depends on protecting what makes us human.
ILLUSTRATION
Hi, I'm TAYA
{Pronounced Tay-Yuh}
I'm a creator, innovator, and strategist passionate about bringing ideas to life by crafting experiences that stand out.
With a multidisciplinary background spanning Consumer Behavior, Digital Studies, Entrepreneurship, and Graphic Design, I believe the best creative work happens at the intersection of critical thinking and intuitive design.
bottom of page