All about ME
I’m a creator, innovator, and strategist passionate about bringing ideas to life through design, storytelling, and hands-on creativity. With a multidisciplinary background in Consumer Behavior & Marketplace Studies, Digital Studies, Entrepreneurship, and Graphic Design, I blend analytical thinking with a strong creative instinct to produce meaningful, impactful work.
I thrive in fast-paced and collaborative environments, driven by curiosity and a commitment to continuous growth. Whether working in digital or analog design, I tackle challenges with creativity and strategic thinking. My goal is to innovate with purpose, crafting experiences that resonate and leave a lasting impact.
Creative
Direction
I completed the 5 days of Creative Direction course at the Condé Nast College of Fashion and Design in London earlier this June and want to highlight two projects I completed while learning from industry leaders and experts of the Vogue College team.
Explore my personal brand collaboration below:
To simulate a real world application of skills acquired, all programs were separated into teams, working cross-functionally to deliver a September 2025 Vogue Issue that introduces trends for the upcoming Fall season. We worked collectively to select a theme for the issue, and as the creative director, I was responsible for selecting the model for the cover, conceptualizing the shoot, designing the cover spread, and ensuring collective cohesion across all channels.
"The theme of our edition is the Power Issue, which focuses on bringing strength into all aspects of life from a powerful comeback and self discovery to entering the new season with a boom.
Lindsey Lohan is our cover because she is the essence of a powerful woman reinventing herself. She’s nostalgic yet refreshing and emulates the idea of life being circular. With the release of Freaky Friday 2 set August 8th, Lindsey is stepping back into the spotlight without all the noise from her past. The shoot is clean and sophisticated to display this transition, and she’s dressed in a bold yet classy look we haven’t yet seen her in before.
Resemblant of recent Vogue Issues, we chose a monochromatic color palette and a sleek modern serif, but chose to make the Vogue title and Lohan's name in a bright white to further push this new, revived era. With this issue launching the trends set for the Spring Season, we step into a poised yet daring shade of burgundy. It has been seen on runways from Johanna Ortiz to Ferrari Resort and embodies Lohan and our Power Issues determination and stride to face every rebirth with the ferocity to evolve."
Subject is an AI Generated Rendering*
Click below for the entire issue concept:
Social Media
MARKETING
& Design
During my Marketing, E-Commerce, and Design Internship with Frasier Sterling, I gained valuable hands-on experience in a fast paced, dynamic, entrepreneurial environment, where I bridged my skills in social media strategy and content creation, digital and visual merchandising, brand identity and operational management.
Leveraging my cross-functional communication skills, I collaborated across creative, marketing, and operations teams to inform and align messaging, design, and operations for upcoming launches. Some of my responsibilities included:
My internship project was to bring my own limited-edition handmade jewelry line to life which sold out on launch day. This experience sharpened my ability to think strategically, work collaboratively, and execute with both creativity and precision. Additionally, I deepened my understanding of how storytelling, brand cohesion, and operational detail come together to create high-performing, emotionally resonant customer experiences.
-
Social Media Strategy & Management
-
Creative Asset Design
-
E-commerce Operations & Optimization
-
Market Research & Trend Analysis
-
Content Development & Planning
-
Strategic Brand Partnerships & Outreach
-
Inventory Oversight & Coordination
-
Influencer & PR Campaign Execution
-
Customer Engagement & Community Initiatives
Explore the following decks to view select highlights from this work:
ACCESSORIES LAUNCH:
Styled, Modeled, & Curated
CONTENT STRATEGY:
Posts, Copy, & Sketchbooks
LIMITED EDITION COLLECTION:
Ideated, Designed, & Photographed
Curate,
Create,
INNOVATE.
CONSUMER
Design Strategies
In Spring 2025, I completed Consumer Design Strategies and Evaluation, a capstone course that offered real-world consulting experience with Predictive Advisors, a Boston-based business consulting firm. The company uses analytical, behavioral, and cognitive data from the Predictive Index to support team optimization, hiring and onboarding, change readiness, and leadership development.
Working alongside three peers, I contributed to the development of their new offering, Leader Lullabies—a support initiative designed to help leaders manage day-to-day operations more effectively while preventing burnout. Our team conducted market research and a competitive analysis to identify trends in self-help platforms and understand demographic engagement patterns. We then designed and distributed a 27-question survey, targeting current leaders at Predictive Advisors and a broader audience of professionals aged 26–70 with at least five years of experience via Clickworker. My key responsibilities included crafting survey questions informed by market insights, managing survey distribution, analyzing the data, and creating compelling graphics to present our findings.
View the final presentation below + click the star to explore the full survey:
BRANDING
& Visual Identity
During Spring 2025, I was enrolled in Branding and Identity for Graphic Design where I created a fully original brand concept for a Japanese Tea House designed to join the rising cafe scene on UW-Madison’s State Street.
Inspired by my travels and the grounding ritual of matcha in Japan, I was moved by the hospitality, heritage, and intention infused into every cup. That deep sense of care and the quiet beauty of each ceremony became the heart of Heiwa—a brand created to bring a moment of Japanese calm and cultural richness to the Midwest.
To bring this vision to life, I conducted a market study and competitive analysis to strategically distinguish Heiwa and align its identity with the brand’s core values. I created a brand matrix and comprehensive brand brief to guide every design decision, from visual language to emotional tone.
Drawing on my background in visual storytelling, identity design, and brand strategy, I crafted a logo system that captured the brand’s essence. After multiple iterations, I finalized a complete brand standards guide detailing the full identity system—logo, wordmark, color, type, semiotics, and real-world applications.
View the finalized identity system below:
Graphic
While enrolled in Infographics for Graphic Design, I deepened my understanding of the L.A.T.C.H Framework, a structured approach to data categorization that ensures infographics are organized to prioritize clarity and impact. L.A.T.C.H stands for Location, Alphabet, Time, Category, and Hierarchy. Below are infographics where I employed these principles to create visually compelling and informative pieces.
Design
Click to explore each infographic in detail:
